Why Autodesk should 'Open' DWF

Beyond the Paper's Scott Sheppard recently pointed to McDwiff as the first partial example of a Mac-based DWF viewer. Unfortunately for the DWF starved Mac community McDwiff is simply a wrapper around a WebKit browser window pointed directly at Autodesk's own Project Freewheel web service. It fails to qualify as a true desktop application for a number of crucial reasons:

1. It does not (yet) add functionality beyond what is present in the Web-based Freewheel viewer.
2. DWF files must be first uploaded to the Autodesk web service.
3. There is no off-line mode or local caching to improve performance.
4. The lifespan of the software is entirely dependent on the existence of the host service.
   

Note: These limitations are not the developers fault as they have obviously only just initiated the project. It will be interesting to see where they go from here.

Looking at McDwiff and Project Freewheel got me thinking about Autodesk's direction when it comes to DWF. Unlike many AEC data format categories what constitutes the dominant 2D/3D design information exchange format has yet to be decided. However things are beginning to change with a battle brewing between Autodesk's DWF and Adobe's 3D enhanced PDF. Unlike pure data formats such as DXF, DWG and DGN goal of a design information exchange format is to provide AEC professionals with the ability to deliver digital building design information safe in the knowledge that any recipient will accurately experience the design in the manner intended by the author.

Why is such a format important?

With the rapid adoption of the Internet within business AEC professionals are conducting an ever growing portion of their design collaboration online. Central to this collaboration is the 2D documentation and 3D models that visually describe the outcomes of this design process. The unfortunate dilemma faced by AEC professionals is exactly what format to use when exchanging such information? There are a broad range of potential formats currently available but they all have their limitations as illustrated in the table below.

From the perspective of an AEC professional the ideal format is one that can communicate 2D and 3D information that any recipient can consistently view without misappropriating the author's intellectual property.

The limitations of traditional 3D formats

Conventional 2D or 3D models cannot fill this collaboration need because they are focused on recording design data rather than exchanging design information. Information exchange is the communication of context specific data for dissemination in a certain manner, for example an A3 sheet of elevation drawings prepared to a scale of 1:100. In contrast data exchange is the communication of an entire data-set for interpretation in the manner of the recipient's choosing. There already exist a range of common AEC data formats such as DXF and the semantically rich Industry Foundation Classes. Whilst these will always be of tremendous value within the industry, when it comes to exchanging design information the malleable properties of these pure data formats limit guarantees which can be placed around communication consistency and protection of intellectual property.

The importance of consistency & intellectual property protection

Consistency is crucial in AEC information exchange because the intention of most design documentation is to act as blueprints for a physical creation. If the exchanged digital documentation is not consistently presented to all participants the design team will loose confidence in the medium and be forced to use conventional (i.e. paper-based) information exchange methods. Traditional data orientated 2D/3D formats provide no guarantee to participants that the various CAD applications available will display the parsed model consistently, if at all. To resolve this issue design information formats and their associated reader applications employ measures to ensure that information exchanged with team members is displayed in a consistent manner across all platforms.

Increasingly for many AEC professionals the digital model is the lifeblood of the design process and the source of most chargeable activities. Literally giving this model to untrusted members of the design team could compromise future income streams, devalue their role in the design process, or raise legal liability issues if the model was used inappropriately in such activities as simulation and engineering studies. Formats for design information exchange protect intellectual property by enabling the author to communicate a limited subset of the entire digital model in a manner that cannot be reutilised for anything other than its intended purpose.

The combination of these unique requirements has resulted in the evolution of two similar but competing formats from Autodesk and Adobe: DWF and PDF with 3D extensions. Whilst each have their own strengths and weaknesses they ultimately have their eyes set on the same goal: to become the dominant design information exchange format within the AEC industry. Central to success is the ability for both formats to become ubiquitous and operate above traditional concerns such as operating system, hardware device and CAD vendor.

Format ubiquity and the success of PDF in the world of 2D

Adobe's PDF format has achieved a level of platform ubiquity in the 2D documentation space that DWF and 3D PDF are striving for in the 2D/3D design information exchange arena. This ubiquity has been achieved through a couple of related factors. Firstly PDF's creator Adobe supports native PDF readers on a range of hardware and software platforms. Whilst it is unsurprising to find the Windows version receives the most attention, users of other platforms are not left feeling isolated when it comes to inclusion of new features and ongoing support. Secondly a rich developer ecosystem has increased the acceptance of PDF from merely a proprietary (yet open) format, to a vendor neutral and soon to be internationally standardised platform for business information. There are literally dozens of non-Adobe sponsored, open and closed source implementations of PDF libraries, readers and writers written for a variety of different computer languages and applications. This diverse ecology ensures that even if Adobe were to pull support for some, or all aspects of PDF the format itself would remain viable for years to come.

Time will tell whether Adobe's 3D extensions to PDF will receive the same platform and developer support as its older 2D equivalent. Considering the 3D extensions are being standardised during the forthcoming ISO certification process there stands a very good chance of the extended format gaining broader platform and developer support in the near future. Considering PDF's current momentum DWF faces a difficult challenge if it wishes to become the dominant design information exchange format. Fortunately for DWF's chances its creator Autodesk is not idle when it comes to this challenge.

Autodesk's DWF initiatives

Unfortunately for Autodesk DWF has yet to reach the same level of platform nirvana held by 2D PDF. However they do have five initiatives underway to encourage adoption of the format within the AEC industry:

• Extensive DWF support is built into many existing and new Autodesk products.
• A revised DWFx format has been released which is built on top of Microsoft XPS technologies. This benefit of this format is that is can be read by Windows Vista without the need to install a dedicated viewing tool.
  
• Recently Autodesk Design Review was released for free alongside existing DWF Viewer and DWF Writer applications for Windows.
• A DWF toolkit has been made available for software developers on Windows, Mac and Linux to write for and integrate with DWF applications.
• Within Autodesk's labs they are working on Project Freewheel, a Web-based, hosted DWF viewer.

Gauging success through market significance

Unfortunately for Autodesk the ultimate success or failure of DWF will not hinge on how well it is implemented within their own product line. Instead the deciding factor of its success will ride on its level of uptake within the AEC industry when compared to the use of PDF and the myriad of other traditional format options. Market significance will depend on three equally important factors:

• The ability of Autodesk to deliver compelling reasons why AEC professionals should use DWF instead of PDF or traditional design data files.
• The capability to read DWF in all design environments on any potential platform.
• The proliferation of DWF beyond an Autodesk-only software mindset. In essence the concept of DWF must become 'bigger than Autodesk'.

If Adobe can leverage PDF's existing user and developer base to become the mainstream 2D/3D design documentation format Autodesk risks losing one advantage it has held within the AEC industry; dominance in the file format arena. In the past Autodesk has used its control of the legacy DWG format to assist software sales and deter competition in the 2D/3D CAD space. Two such examples of this have been the encryption applied to DWG by AutoCAD 2004 and more recently the copyright lawsuit filed against the Open Design Alliance for their support of TrustDWG. Undoubtedly whichever vendor can achieve a similar level of format dominance in the design information exchange field will hold greater leverage when it comes to future sales, marketing and development activities.

Initiatives that appear to be working

Two of the five Autodesk DWF initiatives appear from the outside to be working very well. Integration of extended DWF capabilities within a range of Autodesk applications is signaling to the industry that not only are Autodesk serious about DWF but it is also a very capable format in its own right. The availability of free reader and writer applications ranging from the complex but very capable Autodesk Design Review down to simple DWF reader/writer tools are also encouraging users who do not use or have access to the latest Autodesk applications to experiment with DWF on a limited yet worthwhile basis.

DWFx: clouding the water or lighting the way?

Of the five initiatives I am least certain about the establishment of DWFx, the derivative of DWF based on Microsoft's XPS (a.k.a. 'PDF killer') technology. The problem DWFx poses is that it makes the process of explaining to AEC professionals what DWF is and why it is useful more complicated. Rather than having one format to choose from there is now two that do exactly the same thing but have varied levels of support in different software versions and operating systems. Whilst there are some fairly valid technical decisions behind the establishment of DWFx its timing seems geared more toward product release cycles (i.e. Windows Vista) than any industry call for a DWF successor at this point in time. The telling question which remains to be answered is how the consumers of this technology react (if at all) to these diverging DWF formats, especially considering the imminent entrance of 3D PDF into this field.

Freewheeling Freewheel and its effect on the developer community

After looking at Project Freewheel for a while I have come to the (maybe wrong) conclusion that it is an excellent concept that in the long run is actually doing more harm than good to the DWF developer ecology. What Autodesk should be focusing on is providing application and Web developers with a tool-set to create their own Project Freewheel rather than building functionality on top of it. McDwiff is an obvious example that the current DWF developer toolkit provided by Autodesk is not what high-level application developers want. What is needed is an easily deployed DWF engine available for any platform that those interested in working with DWF can quickly utilise in a few lines of code. Ironically Project Freewheel provides this functionality but its ties to a central website limits developer potential.