or: How they Stopped Worrying and Learned to Love the Internet
It is my opinion that Autodesk is in the early stages of implementing a bold Internet-centric strategy that if successful will position it as the Software + Services giant within the Architecture, Engineering and Construction (AEC) industry. Excluding the spin-off and re-purchase of Buzzsaw during the Dot-com bubble one could say Autodesk's attitude towards the Web, like the rest of the AEC industry, has been tepid at the best. In a similar manner to Microsoft, the historical and financial foundations of Autodesk lie in the traditional, desktop software market. Here its catalogue of heavy-weight tools compete for domination of the competitive CAD, BIM, animation and rendering markets. Unlike Microsoft vs Google, Autodesk and its competitors (such as Bentley Systems) have yet to face serious competition from an Internet savvy, AEC software heavy-weight. Rather than waiting for such a competitor to emerge Mike Haley, Jeff Wright and the rest of Autodesk's Content division are building it 'in-house'.