
There has been rumblings about software as a service and Web 2.0 revolutionising the way people work with their computers and data but very little to really illustrate this point. Whilst the average person is comfortable with having their email and chat hosted by Google, Microsoft or Yahoo the idea of businesses trusting third parties with hosting their software and data is a foreign one.
Companies like Google, SalesForce.com and now Zoho are out to change this attitude with a direct push at the business marketplace. You know an I.T. concept has momentum when it has its own conference, and now with the Office 2.0 Conference there is a showcase for business orientated, software as a service applications. TechCrunch has been doing a very good job covering the new applications released during this conference. Zoho seems very interesting from a software capability perspective although successfully marketing this service within the industry as it stands today will no doubt be difficult. However it is probably more likely that Zoho is concentrating on their application feature-set with an end-game of being purchased by a larger company (Yahoo, AOL). This larger company will then rebrand Zoho and use it to compete with Google's emerging online office suite and Microsoft Office Live.