Today Google released a very early preview of O3D, a cross-platform, open source plug-in that enables OpenGL accelerated graphics within Web browsers. Delivering 3D graphics within browsers is not a new thing, (remember VRML?) but what makes this initiative promising is that it works on all platforms and is backed by Google. Performance-wise O3D seems very snappy when compared to alternatives such as Flash 3D. As a result some of the initial demonstrations are very impressive, and it hints at a future where Google Earth and SketchUp leave their desktop roots behind to become pure web applications.
